Environment Analysis for Boost Juice Bar Essays

Environment Analysis for Boost Juice Bar Essays Environment Analysis for Boost Juice Bar Paper Environment Analysis for Boost Juice Bar Paper This created an advantage in Boosts marketing process. Weather: Australia has long, dry and hot summer. Fresh and cool Boost juice is highly preferred in weather like this. Competitive situation analysis (1 ) Competitors Direct competitors I Indirect competitors I Viva Fusion; Pulp Juice;Kick Juice Bar;And other juice bars. Sell bottle juice;Smoothies retail sellers;Low fat yoghurt retail sellers. (2) Porters five forces (3) Competitive advantage Boost is in a monopolistic competition with target market of young Stores Australians. Although Boost is growing faster and bigger than its competitors, it still need to be aware of them. Boosts greatest advantage is its friendly relationship with customers, including good service at the branch, fun web page targeting young buyers and the Boost guarantee which encourages customers to give feedbacks. Company analysis (1) Mission statement Objective 1 : to become the leading company in juice bar industry; Objective 2: to make Boost a global phenomenon (Boost juice bar 2011 (2) Company resources Financial strength: Boost has its advantage in the low cost production and invention. It also has made an agreement with Riverside Company in which Riverside becomes Boosts overseas investor. With Riversides Asian fund, Boosts expansion into international market is fully supported. Production capability and flexibility: shortage in fruit supply due to nature disaster is a gig threat to Boosts production. Besides that, Boosts production is very flexible that can suit all customers requirement. Marketing strength: Boosts major marketing strength is provided by its brand. It understands young customers need and want hence present them a wide menu of juice and smoothies. The low cost of workers training also puts Boost in an advanced position. SOOT Strengths: Well-known brand;Low cost of operation and production;Low price;High profitability;Good reputation as healthy food provider;Short production process;Love requirement of staff skill;Owning cultural preference. Weakness:Highly relies on supply chain;No price advantage. Opportunities: Healthier life style trend in Australia;Partnership with Riverside;Succeed overseas operations.   Threats: Relies on seasonal factor too much;Open market allows more competitors to entry;Hard to take market share from other countries local brand. Conclusion Overall, Boost owns a stable position in fruit juice and smoothies market. The macro environment is mostly friendly to the company and allows it to grow freely. Its competitive position is positive. Although facing a market thick of competitors, Boost seems to be able to hold its place.

Huck Finn Essays (568 words) - Picaresque Novels, Huckleberry Finn

Huck Finn Essays (568 words) - Picaresque Novels, Huckleberry Finn Huck Finn In the book, The Adventures of Huckleberry Finn, Huck rejects sivilized life. He dreads the rules and conformities of society such as religion, school, and anything else that will eventually make him civilized. He feels cramped in his new surroundings at the Widow Douglass house. He would rather be in his old rags and sugar-hogshead because he was free and satisfied. He felt out of place when he tried being sivilized because he grew up fending for himself and to him it felt really lonely. Huck Finn grew up living in the woods and pretty much raised himself because his pap was a drunk. He never had a civilized lifestyle and he believed that his way of living was good enough for him. He was free to do what ever he liked and that is how he learned to live. He did not believe in school because all you need to know to live is not found in a book that you read at school. He believed that you learned by living out in the wild. Huck would rather be an individual than conform to society. Huck would rather follow his heart then his head and because of this Huck is ruled as a bad person because in society your suppose to use your head. Huck is being penalized for his beliefs and he does not want to be apart of a lifestyle that does not support his ways. For instance his choice not to turn in Jim shows that Huck understands why Jim is escaping. Huck sees Jim as a friend not as a slave and so he truly is able to see that societys way of treaty Jim is wrong. Huck is portrayed as a boy who sees life at face value and not by the set standards of the sivilized society. The rejection of the sivilized lifestyles shows that Huck does not agree with it rules. Because of this, he is able to see life from different perspectives. He can sympathize with all the class in society. He learns to figure out what is morally correct and wrong. Through out his journey down the river, Huck is able to learn more about himself and others. His adventures has taught him more than he will ever learn just by reading books. Huck is able to live a great life just by reacting to situations as they come along. Huck is better off not living a sivilized lifestyle because that is how he learns. Hucks rejection of a sivilized life can be seen as being rebellious, but as you read more and more about Hucks adventures, you come to the realization that this has helped Huck to become a well rounded person. Huck is a practical and realistic person who grows more and more as he deals with every situation he is put in, but during his time, it was not right for a child to be on his own because they are too young to know anything and they need guidance through school and religion. Even though Huck is young, he has learned a lot by reading and by self-study. Huck believes in being free so he can able to adjust to situations rather than living a set life. Huck learns without the help of school and other forms that will eventually make him sivilizedand he intends to keep it that way and therefore he runs away from the sivilized society. Huck learns from his actions and mistakes and not from others and that is how he grows mentally and physically. Bibliography running away from sivilized society

Miss Lonelyheart and the Depression Essay Example | Topics and Well Written Essays - 1500 words

Miss Lonelyheart and the Depression - Essay Example West illustrated such aspects of life evolved during the depression era in his novel Miss Lonelyhearts. The novel is of relevance today as the global economy showing a sign of depression, which may in turn lead to the great depression II.Even though the events and circumstances described in the novel are from a period of a century ago, the theme of the novel has relevance in this modern age. â€Å"Miss Lonelyhearts† the son of an England priest, is involved in giving advice for reader’s distressing letters.These hurting stories which he receives are depressing and eventually he also becomes depressed by reading the painful letters. He started heavy drinking and occasional bar fights.William Shrike, editor of the New York newspaper where Miss Lonelyhearts works, uses the column to boost up the circulation. The characters of this novel do not possess moral qualities, or they do not have any strong spirituality, which may be the result of depression era. They are not reall y concerned about social values (Martin, 1970). For example, Miss Lonelyhearts was not sincere as a columnist. At the beginning Miss Lonelyhearts started as a columnist in a style existing at that time with a superficial way of analysing and solving problems of individuals in society. In the society of that time where people suffered from financial and economic problems, actual religious and spiritual values did not affect them. When Miss Lonelyhearts received hundreds of letters from people of all walks of life describing their individual problems of many types he became astounded on going through the actual life problems. The letters contained plights of diverse people. For example, the novel describes a letter by a 16 year old girl who was born without a nose. Her life was pathetic because her parents felt guilty and shamed of their daughter, and this girl wanted Miss Lonelyhearts to tell her if she should commit suicide. When Miss Lonelyhearts understands the problem, he gets a sense of shock, which is a clear contrast to the attitude that the editor William Shilke shows. This contrast is very true of the media in the modern world. Over the years, media has become insensitive and focuses more on getting the sensational news out just to get more publicity and increase their profit. Just like Shilke, many media houses put immense pressure on the journalists to compromise on their ethics and values, just to get more attention from the public. This results in a breakdown at some point, just that Miss Lonelyhearts faced in the novel. Therefore, the approach of the editor to exploit the current situation is very similar to the way in which media sensationalizes the news in today’s era. In addition, in today’s society, depression is often taken out by certain methods that are not moralistic, such as getting involved in extra marital affairs or taking refuge in drugs. For Miss Lonelyhearts, he chose to overcome this depression by indulging in an extr a marital affair with one of his readers and with the wife of the editor. Only a very drastic situation, such as an encounter with the crippled husband of Mrs Doyle can bring out repentance in Miss Lonelyhearts. In real life too, only a very tragic instance gets the people to come out and remorse as most people do not understand their mistake unless the situation is very grave. Even though this work is a piece of fiction, it is very reflective of the current situa